2019 2023

In 2019, the first Selfridges store lights up its windows at night, drawing in the crowds like true theatre. 2019, the perfume opens with a burst of bright citrus and floral notes, evoking the buzz of excitement that permeated the air when Selfridges first opened its doors. As the fragrance settles, the floral heart of delicate jasmine is grounded with a deep woody note of sandalwood adding a touch of strength.